Work experience
- Associate Creative Director | TBWA/Raad
Jan 2024 – Present
Jan 2024 – Present
Promoted to Associate Creative Director.
A creative lead on Nissan.
A creative lead on Nissan.
- Senior Writer | TBWA/Raad
Sep 2022 – Jan 2024
Developed and executed creative concepts.
Contributed to major campaigns for Nissan.
Contributed to major campaigns for Nissan.
- Sr Arabic Copywriter | Publicis Middle East, Dubai
Jan 2020 – 2022
Conceptualizing and selling marketing campaigns to clients.
Leading a creative team from ideation to production.
Managing all Arabic communication in the agency.
Ensuring brand tonality and cultural sensitivity.
Clients: Louvre Abu Dhabi, KitKat, Maggi, Wyeth (Nido, illuma, Nan), Cerelac, Nescafé, Renault.
Leading a creative team from ideation to production.
Managing all Arabic communication in the agency.
Ensuring brand tonality and cultural sensitivity.
Clients: Louvre Abu Dhabi, KitKat, Maggi, Wyeth (Nido, illuma, Nan), Cerelac, Nescafé, Renault.
- Creative Arabic Copywriter | Leo Burnett, Dubai
Jun 2018 – Jan 2020
Arabizing content for 360 marketing campaigns across MENA.
Localizing content for digital, OOH, radio, TVCs, press releases, and advertorials.
Ensuring accurate messaging and cultural sensitivity.
Leading a team of Arabic copywriters on specific projects.
Clients: McDonald’s MEA, Spotify MENA, Bel MENA (Kiri, Jaw, La Vache Qui Rit), Ferrero MENA (Nutella, Kinder, Ferrero Rocher, Tic-Tac), Emirates NBD, Emirates Airlines, Mercedes Benz, GM.
Localizing content for digital, OOH, radio, TVCs, press releases, and advertorials.
Ensuring accurate messaging and cultural sensitivity.
Leading a team of Arabic copywriters on specific projects.
Clients: McDonald’s MEA, Spotify MENA, Bel MENA (Kiri, Jaw, La Vache Qui Rit), Ferrero MENA (Nutella, Kinder, Ferrero Rocher, Tic-Tac), Emirates NBD, Emirates Airlines, Mercedes Benz, GM.
- Arabic Copywriter | Rasas, Dubai
Jan 2016 – Jun 2018
Creative copywriting and content Arabization (ATL/BTL).
Clients: Abu Dhabi Islamic Bank, Pizza Hut, KFC, Krispy Kreme, Hardee’s, The Counter Burger, TGI Friday’s, Red Lobster, Wrapchic, Betty Crocker, Applebee’s, Dunkin’ Donuts, Majid Al Futtaim, Ben Ten, Gumball, Mattel, Fisher Price, Lamb Weston.
Clients: Abu Dhabi Islamic Bank, Pizza Hut, KFC, Krispy Kreme, Hardee’s, The Counter Burger, TGI Friday’s, Red Lobster, Wrapchic, Betty Crocker, Applebee’s, Dunkin’ Donuts, Majid Al Futtaim, Ben Ten, Gumball, Mattel, Fisher Price, Lamb Weston.
AWARDS:
2024 | MENA Effie | Nissan "Keep asking why" | Bronze
2024 | MENA Effie | X-Trail | Silver
2024 | Young Lynx | Free the green | Bronze
2024 | Dubai Lynx | Nissan "Keep asking why" | Short list
2021 | Cannes | Emirates NBD "Anti-phishing awareness campaign" | Short list
2021 | Dubai Lynx | Emirates NBD "Anti-phishing awareness campaign" | Silver
2021 | Dubai Lynx | Emirates NBD "Anti-phishing awareness campaign" | Bronze
2021 | Dubai Lynx | Emirates NBD "Anti-phishing awareness campaign" | Short list
2020 | D&AD | Emirates NBD "Anti-phishing awareness campaign" | Wood-pencil
2020 | The Loeries | Emirates NBD "Anti-phishing awareness campaign" | Gold
2020 | The Loeries | Emirates NBD "Anti-phishing awareness campaign" | Silver
2020 | PHNX | Emirates NBD "Anti-phishing awareness campaign" | Gold
2019 | LIA | Emirates NBD "Anti-phishing awareness campaign" | Gold