Brief:
Spread awareness around the danger of using counterfeit car parts and help people to identify them.
Idea:
There is a moment right before making a great deal when your inner voice tells you, "Wait a second! This feels too good to be true." We want you to pay attention to this feeling and ask, "WHY is this too good?" Don't ignore this instinct—keep asking "WHY" to ensure you're getting genuine quality, especially when it comes to important decisions like car maintenance. Trust your instincts and choose genuine Nissan parts for reliability and safety before it's too late.
Credits:
Agency: TBWA/Raad©2023
Art Director: Noor Akar
Copywriter: Ayman Shehade
Production house: Rush