Brief:
Nissan is discontinuing the Patrol Super Safari model and has released a final special edition named "Al Ustora" (The Legend). The campaign's objective is to pay tribute to the Patrol Super Safari's legacy.
Idea:
When you first come to the UAE, the presence of the Nissan Patrol Super Safari on the roads is unmistakable. While it might be called a car in other places, in this region, it's a culture. We created a film celebrating the legacy of this car in the region, using real footage of the Super Safari over the years, accompanied by an emotional narrative that captures what this car means to the people.
Credits:
Agency: TBWA/Raad©2024
Creative Director: Sumanth Wilkins
Associate Creative Director/Copywriter: Ayman Shehade
Production house: Tres Content.