Brief:
Launch the "Defy Ordinary" platform with a compelling brand campaign that clearly communicates the brand's core values and vision.
Idea:
Your car is a deeply personal sanctuary, a space where you reflect on your life, make pivotal decisions, and challenge yourself before defying the ordinary. We wanted to honor this special place by showcasing six extraordinary achievers from around the region, each of whom has defied the ordinary in their unique way. We present the car as the sanctuary where their remarkable journeys began.
Credits:
Agency: TBWA/Raad
Execution Creative Director: Frederico Roberto
Creative Director: Sumanth Wilkins
Associate Creative Director: Ayman Shehade
Execution Creative Director: Frederico Roberto
Creative Director: Sumanth Wilkins
Associate Creative Director: Ayman Shehade
Writers: Lucy Elder, Savio Lava, Ayman Shehade
Production house: Big Kahuna