Brief:
Drive awareness on the signature collection of McDonald's by building on the campaign idea of the previous campaign: "Premium not ridiculous"
Idea:
With the current trend of overly sophisticated menu items, enjoying a simple & premium burger has become a rarity. At McDonald's we want to promise you, that we will never follow that trend and we are committed to serving premium burgers without all the "drama". We do that through snappy social content that overdramatizes how ridiculous that trend can be.
Credits: Leo Burnett, Dubai ©2019.