Insight:
Social platforms claim to be open and fair — but for journalists in the Middle East, the algorithm tells a different story. Content about war, injustice, and occupation often gets flagged, shadowbanned, or removed entirely. The more accurate and urgent the reporting, the more invisible it becomes. The truth isn’t just dangerous — it’s being digitally erased.
Idea:
Idea:
To beat the algorithm, we turned censored war images into typewritten art — using only letters. No visuals. No keywords. Just raw truth, line by line.
The AI saw harmless text. Humans saw the horrors the world tried to hide. Shared across platforms, these pieces spread uncensored, reaching millions without takedown.
A powerful reminder: you can block a photo, but not the truth.
Credits:
Agency: TBWARAAD
Managing Director: Joe Lahham
Executive Creative Director: Frederico Roberto
Executive Creative Director: Santiago Cuesta
Creative Director: Sumanth Wilkins
Typewriter Artist: Keira Rathbone
Associate Creative Director: Ayman Shehade
Associate Creative Director: Alaa Hamdar
Strategy Director: Aneeta Aby
Group Account Director: Diana Georges
Head of Digital: Rony Skaf
Chief Strategy Officer: Catherine Bannister
Senior Motion Graphics: Preetam Kotiam
Motion Graphics: Geron Sorsogon
Lea Moufarej, TBWARAAD, Corporate Communications Executive, PR & Communication
Ezzat Habra, TBWARAAD, Creative Services Director, Traffic
Managing Director: Joe Lahham
Executive Creative Director: Frederico Roberto
Executive Creative Director: Santiago Cuesta
Creative Director: Sumanth Wilkins
Typewriter Artist: Keira Rathbone
Associate Creative Director: Ayman Shehade
Associate Creative Director: Alaa Hamdar
Strategy Director: Aneeta Aby
Group Account Director: Diana Georges
Head of Digital: Rony Skaf
Chief Strategy Officer: Catherine Bannister
Senior Motion Graphics: Preetam Kotiam
Motion Graphics: Geron Sorsogon
Lea Moufarej, TBWARAAD, Corporate Communications Executive, PR & Communication
Ezzat Habra, TBWARAAD, Creative Services Director, Traffic